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Utah Travel Headlines Blog

Monday, September 17, 2007

Dew Tour Brings Action Sports To Salt Lake City

Some of the biggest names in BMX, freestyle motocross and skateboarding will compete in Salt Lake City Thursday through Sunday (Sept 20-23), as the AST Dew Tour stops in Salt Lake City. Portions of the competition will be broadcast nationally on NBC TV.

Top participants include Shaun White and Ryan Sheckler.

The Salt Lake Tribune has details in this article. Here are excerpts:

"We really got the sense that Salt Lake understands how to take on big events and make them bigger," Dew Tour president Wade Martin said, adding, "It's hard to have any expectations in a first year, but we believe there's a strong fan base for action sports."
The bar certainly is set high for the event, which will take over EnergySolutions Arena and a neighboring parking lot. At this year's first three stops - in Baltimore, Cleveland and Portland, Ore. - four-day attendance averaged more than 53,000.
It took nearly two years to bring the Dew Tour to Salt Lake, with the Utah Sports Commission, Gov. Jon Huntsman Jr. and Ogio International Inc., a Bluffdale-based gear bag manufacturer, championing the cause.

What worked most in Utah's favor was simple demographics. It has by far the youngest population of any state in the country, with a median age of 28.3, according to the Census Bureau. (Texas is No. 2 at 33.1.)
That puts half the state in the age group most likely to be fans of Sheckler, the 17-year-old skateboarding wunderkind with a new reality show on MTV.

The Dew Tour prices tickets at $5 for kids and $15 for adults in encouraging families to come out. There's an educational benefit for the adults in that. As Robinson said, "A lot of the kids want to do what we're doing and the parents just have no idea."

Read the complete article.

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